Shake UP Medical Sales and Marketing Efforts With Mart Concept
:: May 20, 2010
By Kavita Sherman
Medical device and supply manufacturers looking for novel ways to sell and market products are turning to a cost-effective, innovative business approach offered by Cleveland Medical Mart & Convention Center (Cleveland MMCC).
Managed by MMPI, a tradeshow and property management industry leader, Cleveland MMCC uses a mart concept to bring buyers and sellers together in a state-of-the-art complex consisting of a medical mart, convention center and education facility. The Medical Mart concept capitalizes on the U.S. healthcare system’s readiness for a more efficient, cost-effective way to acquire equipment and supplies.
Sales and Marketing Advantages
Medical device and supply makers that become Cleveland Medical Mart tenants will experience multiple benefits, including access to key purchasers, proximity to world-class medical institutions, increased sales interactions and one-stop shopping. The mart business approach will help savvy manufacturers supplement existing sales and marketing efforts and control costs.
Traditionally, medical equipment sales rely on direct and indirect channels to build awareness and purchases. That model is likely to change to lessen the strain health care reform-related taxes will cause. Similarly, traditional marketing means medical device makers participate in national and regional trade shows, sponsor educational seminars and training events and host product demonstration centers. Imagine the financial benefits if the dollars spent traveling could be put to use in other ways.
Broader Reach
With the Medical Mart, these activities will continue, but more strategically, since they will take place in one venue designed with maximum reach. Medical device and supply manufacturers will be able to showcase their products, participate in trade shows and educational events and host customers in a single location. Buyers will also get more done by seeing and comparing a wide range of medical devices and supplies on display in one place. For buyers and sellers, the Medical Mart promises a new way to do business.
